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Te Korero

Our story begins with our passion for bees and beekeeping
while striving to maximise
the benefits for Northland,
our people and this wonderful resource.

Formed in 2013 Mana Kai Honey is an emerging
boutique beekeeping business.

Our home and workplace is the small rural
community of Awanui, 5kms north of Kaitaia,
in the Far North of New Zealand.

In New Zealand, honeybees can no longer survive without human intervention. We don’t take this responsibility lightly.
— Whānau

Our Māori beekeeping business is vertically integrated from the flower to the honey jar and we are continuously working with innovative partners to progress and develop our business further. Our business relies on the strength of our relationship with our honeybees and all partners across our business - whānau, landowners, employees and customers.





Our Team


Bobby Leef

Co-Founder &
Head Beekeeper

Bobby has been beekeeping  for over six years. He began with assisting large corporate beekeeping companies operating in the Far North, to founding his own beekeeping operation and Honey Extraction Factory. Bobby is descended from Te Rarawa, growing up in the rural Māori community of Panguru.

Sera Grubb

Co-Founder &
Managing Director

Sera began beekeeping four seasons ago. She oversees the daily administration management and also assists with the Queen Bee rearing operation. Sera is descended from 3 Māori Grandparents being: (Te Aupouri, Ngāti Kuri, Te Rarawa), (Ngāpuhi), (Ngāti Maru, Ngāti Paoa).


Mike Watts

Extraction Factory

Mike runs the day to day operations of the Extraction Factory and honey storage facility. He manages all client relationships, ensuring delivery times of the beekeepers supers works with the needs of their operations.


Danya Gore

Branding and Marketing

Danya began working for Mana Kai three years ago. Danya’s background reflects a diverse range of skills; with sound experience in finance, human resources, and entrepreneurship. Danya not only handles the branding and marketing aspect, but her position also requires export and operation management.



Our Tohu Symbol

Tā Moko is a traditional Maori tatoo which represents history, culture and status.

This form of tattooing is worn with honour and pride. Like our honeybees our Tā Moko is our treasure.

Our tohu honey bee encompasses the following symbols which form the foundation of our thinking and our business that has evolved from our bees and our Māori culture.

mana kai - fishhook - dark bee.png

Fish Hook

Symbolising good luck, safe journey, strength and prosperity.

mana kai - hammerhead - dark bee.png


Symbolising natural abundance, strength and determination.

mana kai - koru - dark bee.png


Symbolising new life and growth.

mana kai - sea - dark bee.png


Water. Symbolising the harmony with the forces of nature.


We apply the Tikanga we have been gifted by Tupuna to our everyday life and business through which we strive to achieve great success together.

Mana Kai Honey sees a genuine opportunity to work with Māori and the New Zealand resources available, to realise a vision by collaborating with our people.

Whakapūpūtia mai ō mānuka, kia kore ai e whati.
Cluster the branches of the mānuka, so they will not break — Unite with a basic philosophy and know which direction to go.
— Whakatauki (Māori Proverb)

Our Māori Heritage
Taha Māori

We are proud to be of Māori descent and our core values (Ngā Uara) reflect that.

Māori culture is rich in symbols that represent the connections between nature and man.

Ehara taku toa i te toa takitahi, engari he toa takitini ke.
 My strength is not of an individual but that of the collective.
— Whakatauki (Māori Proverb)


To be correct, true, fair, accurate, appropriate, lawful and proper


To be true, valid, honest,
genuine and sincere


Love, passion
and sustainability



To be an industry leader through knowledge and wisdom


Guardians of the land,
people and culture


Our Honey
Mana Kai Miere

We specialise in exquisite
high grade Manuka Honey –
a world-renowned
wonder food.

Share our honey
taste experience. 

Produced in New Zealand by bees that pollinate the Manuka bush, Manuka Honey is one of the most unique and beneficial honeys in the world. 

Manuka Honey contains a highly beneficial trilogy of hydrogen peroxide, methylglyoxal (MGO) and dihydroxyacetone (DHA). These chemicals result in antibacterial qualities which have been known to be beneficial for use on burns, wounds, ulcers, sore throats and more.

We bring you a portfolio of honey which ranges from high UMF Manuka to Native Flora and Multiflora blends, all beautifully crafted by our honey bees. This honey has been sourced from pure and natural New Zealand environments, to produce pure and natural honey.


Mana Kai Honey is a licensed member of the UMF Association. UMF is an internationally recognised organisation which sets standards to assure natural, unadulterated, genuine Manuka Honey.


Manuka Honey contains a
high concentration of methylglyoxal (MGO), one of the active compounds
that can help healing.


Manuka Honey is produced in
New Zealand by honey bees that extract nectar from the indigenous Manuka Bush.